#83 - D2C is the new priority - Elisa Pogliano, Mattel

Did you know that one of the largest toy companies in the world only recently launched their D2C experience? How does a brand so rooted in the brick and mortar experience tackle such a shift? We spoke to Elise Pogliano at Mattel during Shoptalk to discuss their journey into a digital ecosystem. Listen in to learn about their expanding entertainment franchise, recent retail innovations to look out for, and how to create a customer journey when the customer isn’t always the end user.