#84 - How the metaverse may change the luxury fashion industry - Kaan Dönmez, Vakko

In this episode of Commerce Talks with Alexander Graf, I sit down with Kaan Dönmez, EVP of Digital Channels at Vakko, to explore how the metaverse could revolutionize the luxury fashion industry. We delve into Vakko's rich heritage and its unique approach to luxury retail, balancing tradition with innovation. Kaan shares insights on the challenges and opportunities of bringing a luxury brand online, especially in a world where digital channels are increasingly crucial. We discuss the evolving luxury consumer, the importance of curated experiences, and how the metaverse offers a new frontier for creativity and brand storytelling. Join us as we uncover the future of luxury fashion in the digital age.