#85 - How electric cars are impacting the automotive aftermarket industry - Reiner Eckhard, Caramba Chemicals Group

If you have a car, it’s very likely that you’ve used a Caramba product. We spoke with their CEO, Reiner Eckhard, about the 250 billion and growing automotive aftermarket industry and how they manage B2B and B2C revenue streams with sights set on D2C as well. Listen in to hear about how Tesla and other electric cars are forever changing the market, how Amazon can be your ally, and why the quality of the product rules all.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: [email protected]