#87 - Inside e-commerce for the industrial cooking history - Mark Baukmann, Gastrohero

In this episode of Commerce Talks with Alexander Graf, I sit down with Mark Baukmann from Gastrohero to explore the fascinating world of e-commerce in the industrial kitchen equipment sector. Mark shares insights into how Gastrohero has evolved over the past eight years, expanding from heavy-duty kitchen appliances to a comprehensive range of professional kitchen supplies. We discuss the shift from traditional sourcing methods to online purchasing, with Gastrohero playing a pivotal role in this transformation. Mark also delves into the impact of COVID-19 on the Horeca industry and how it accelerated the shift from offline to online sales. Tune in to learn about the challenges and opportunities in this specialized market and how Gastrohero is positioning itself as a trusted brand for professional kitchens across Europe.