#88 - Tackling the complexities and challenges of the B2B market - Brett Sinclair, B2B Commerce Association

To learn more about the state of the B2B market in Australia, we spoke to Brett Sinclair, Founder of the B2B eCommerce Association. We discussed the various complexities and challenges of ecommerce in B2B and D2C and looked at what has changed in the market over the last years. Listen in to hear us discuss the importance of change management, hiring challenges the industry is still facing, and why the silver bullet of personalization still hasn’t been reached.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: [email protected]