#92 - How Saudi Arabia is using omnichannel commerce to meet its tourism goals - Muzzammil Ahussain, Seera Group

At Seamless Saudi Arabia, we had the pleasure of speaking with Muzzammil Ahussain, EVP at Seera Group, about their travel sector and how they’re bringing the entire regional industry to the forefront of modern travel and commerce. Seera Group has expanded on the possibility of omnichannel travel purchases and guidance to bring new travelers to Saudi Arabia as well as help locals travel abroad. Listen to learn about how the culture of the region impacts their business, and why the industry will continue to grow in the coming years.