#94 - How to build brand trust in new markets - Muhammad Rehan Qadri, Khaadi

In this episode of Commerce Talks with Alexander Graf, I sit down with Muhammad Rehan Qadri, CIO of Khaadi, to explore the intricacies of building brand trust in new markets. Rehan shares insights into Khaadi's journey as Pakistan's largest fashion apparel brand, with a presence in the UK, UAE, and Qatar, and shipping to 20 countries. We discuss the impact of e-commerce in Pakistan, the challenges of logistics and digital payments, and Khaadi's strategy for expanding into markets like Saudi Arabia. Rehan also touches on the importance of maintaining brand integrity while exploring partnerships with platforms like Zalando and Amazon. Join us as we delve into the evolving landscape of international commerce and the unique challenges faced by a growing brand like Khaadi.