#97 - Marketplace winners and losers - Tom McFadyen, McFadyen Digital

In this episode of Commerce Talks with Alexander Graf, I sit down with Tom McFadyen of McFadyen Digital to explore the evolving landscape of marketplaces. We delve into the marketplace maturity model, examining the transition from traditional e-commerce to platform-based models. Tom shares insights from his extensive experience in digital commerce, highlighting the shift from labor-intensive pipeline processes to scalable platform strategies. We discuss the challenges and opportunities in B2B marketplaces, the impact of Amazon's model, and the importance of adapting to new business models. Tune in to understand the dynamics of marketplace winners and losers and how businesses can leverage these insights for success.