#97 - Marketplace winners and losers - Tom McFadyen, McFadyen Digital

What is a marketplace? What are the top trends we expect to see in the near future as companies invest more and more in a fully-digitized customer journey? And most importantly, is it true that you could buy human organs on eBay in the “early days”? Spoiler alert: it’s not. I explore all this and more with industry veteran Tom McFadyen, founder of McFadyen Digital. Tom talks about best practices, drivers of marketplace initiatives, and why the ‘90s were the wild west of commerce.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: [email protected]