#98 - E-commerce success in the Middle East franchise sector – Rob Silsbury, Alshaya Group

In this episode of Commerce Talks with Alexander Graf, I sit down with Rob Silsbury, VP of E-commerce at Alshaya Group, to explore the dynamic landscape of e-commerce in the Middle East franchise sector. We delve into Alshaya's transformation from a traditional bricks-and-mortar retailer to a digital powerhouse, managing 80 global brands like Starbucks and H&M across the GCC and MENA regions. Rob shares insights on Alshaya's unique partnership model, which allows international brands to thrive in the Middle East by leveraging local expertise. We also discuss the challenges and strategies of building a robust e-commerce platform in a region where digital retail is still evolving. Join us as we uncover how Alshaya is redefining retail success in the Middle East.