#98 - E-commerce success in the Middle East franchise sector – Rob Silsbury, Alshaya Group

Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: [email protected]