#99 – Bringing e-commerce to the Saudi grocery market - Frederic Levy-Perrault, Alraya

In this episode of Commerce Talks with Alexander Graf, I sit down with Frederic Levy-Perrault, CEO of Alraya Supermarket, to explore the challenges and opportunities of bringing e-commerce to the Saudi grocery market. Alraya, a 31-year-old supermarket chain, is known for its unique presence in the western part of Saudi Arabia and its pioneering approach in smaller towns. Frederic discusses the transformation journey of Alraya from a traditional supermarket to embracing modern trade, including the integration of e-commerce. We delve into the complexities of adapting to changing consumer behaviors, the impact of reduced government subsidies on purchasing power, and the potential of e-commerce in a market where logistics and service quality present significant hurdles. Join us as we uncover how Alraya is navigating these challenges and redefining grocery shopping in Saudi Arabia.