#67 Why there is always room to compete with Amazon - Sam Hörbye, Olsam

In this episode of Commerce Talks with Alexander Graf, I sit down with Sam Hörbye, co-founder of Olsam, to explore the dynamic world of Amazon brand acquisition. Sam shares his journey from working at Amazon to launching Olsam with his brother, Oli. We delve into the challenges and opportunities of competing with Amazon, particularly for mid-to-high-priced products. Sam explains how Olsam leverages data-driven strategies to scale private label businesses and navigate the complexities of Amazon's marketplace. We also discuss the evolving landscape of brand acquisition, the impact of market fluctuations on buying prices, and the future of e-commerce tools. Join us for an insightful conversation on thriving in the competitive world of Amazon.