#013: Next Generation Digital Experiences with BloomReach

In this episode, Dirk and Kelly speak to Raj De Datta CEO and Co-Founder at BloomReach. They talk about what the difference between a CMS, WCM, and DXP is, why it becomes increasingly important for brands and merchants to focus on delivering engaging experiences, how BloomReach uses AI and ML to support their platform, and what the reasoning behind BloomReach's acquisition of Hippo was.