Kristin Gower, Global President, B2B Practice at EssenceMediacom
This week on Connected, Sue and Sacha sit down with Kristen Gower who is Global President at EssenceMediacom. In 2022, Kristen established Mediacom’s dedicated B2B practice building a team that provides end-to-end scaled marketing solutions to a new generation of marketers, leveraging strategic expertise, audience and customer marketing, data orchestration and advanced analytics with an in-depth understanding of each clients’ business needs. As a member of the Global and US EXCO teams, Kristen collaborates with leaders across the globe to drive revenue and client acquisition.