The case for a digital-first channel strategy, with Sucharita Kodali

The impact of digital on commerce channels has stayed relevant for more than 40 years. During that time companies have responded in their own way, but the industry has now reached the point where a digital-first strategy is essential to success. In this episode of Connected & Ready, host Gemma Milne speaks with Sucharita Kodali, Vice President and Principal Analyst at Forrester, about the impact this has had on the retail sector, including changing customer expectations, which technologies are helping retailers adapt and respond, and how to build supply chain resiliency. From our sponsor: Microsoft Dynamics 365 Intelligent Order Management helps organizations simplify and automate omnichannel fulfillment using data, AI, and machine learning. Manage the entire lifecycle of an order from capture to delivery using drag and drop tools that ensure customers’ needs are met on time and cost effectively on a unified platform that integrates seamlessly with existing enterprise systems. Learn more: https://aka.ms/CandRIOM Thank you for listening to Connected & Ready! Do you have ideas of how we can improve the show? Want to recommend a guest for us to interview? We value your partnership and participation. Please drop us a note at [email protected]. We would love to hear from you.