The data dilemma: balancing privacy and customer experience, with Maciej Zawadzinski

Consumers have an increasing awareness of online data privacy concerns. This concern does not have to impede the customer journey, provided companies understand their responsibility to their customers. In this episode of Connected & Ready, Gemma talks with Maciej Zawadziński, CEO of Piwik PRO and online privacy rights advocate. They discuss why the customer’s digital experience is so important for engagement, the balance of data-driven experiences and individual privacy, how data shapes our perception of online advertising effectiveness, and how companies can collect data in privacy-friendly ways. Learn how Dynamics 365 Marketing can help your team build relationships that increase lead generation and expand sales opportunities. Request a live demo today: https://aka.ms/CandRMarketing