The future of sales is digital, with Mary Shea

The trend toward digitization of sales has increased rapidly. Ongoing challenges and changes are forcing businesses to explore and adopt new ways to connect with their customers. In this episode of Connected & Ready, Gemma is joined by guest speaker Mary Shea, a principal analyst serving B2B marketing professionals at Forrester Research. Mary shares her views on the impact of digitization on buyers and sellers, how technologies like AI can help, and the importance of empathy. From our sponsor: Learn how Microsoft Dynamics 365 Sales helps teams discover actionable insights and drive authentic relationships. Talk to an expert today: https://aka.ms/AA8tgbr