The lasting impact of COVID on digital sales, with Mary Shea

As companies continue to adapt to the realities of remote sales, many are finding that the new “business as usual” is still being defined. And some of them are redefining it for themselves. On this episode of Connected & Ready, Mary Shea, a principal analyst serving B2B marketing professionals at Forrester Research, returns for an updated look at the state of digitization in sales. She and Gemma discuss her latest research findings, review the various technologies companies are using to adapt, and examine the impact current trends have had on the sales industry as a whole. From our sponsor: Learn how Microsoft Dynamics 365 Sales helps teams discover actionable insights and drive authentic relationships. Talk to an expert today: https://aka.ms/AA8tgbr