Becoming a Marketing Champion Construction Champions Podcast 2-83 Avi Kumar

In this episode, host Ron Nussbaum interviews Avi Kumar, the owner of two marketing agencies - Kuware and Invisible PPC. Avi shares his insights on what it takes to be a "construction champion" and discusses key marketing strategies construction businesses can leverage. About Avi Kumar is the founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. In addition, Kuware offers white-label Google and Meta Ads services to other marketing agencies through its brand InvisiblePPC. links https://www.facebook.com/invisibleppc https://invisibleppc.com/ https://kuware.com/ https://www.linkedin.com/in/avikumar/ Get more leads, Set more estimates, and Close more jobs 👇 https://www.build12.com/constructionchampions?am_id=ron625 Simplify Your Construction Projects, Boost Your Productivity 👇 https://www.buildercoms.com/ Building Home Profiles 👇 https://gethometrack.com/ Join our community 👇 https://www.facebook.com/groups/957628795429538 Our Website https://www.buildercoms.com/constructionchampionspodcast Association of Professional Builders Annual Report https://hubs.ly/Q02rT-1n0 What makes a "construction champion" (00:01:58) Focusing on innovation and marketing as the two key business priorities Importance of having an external marketing partner to provide expertise and challenge the internal team Hot marketing trends for construction businesses (00:05:27) Leveraging video content, especially time-lapse and "how-it's-made" style videos Repurposing video content across social media platforms like TikTok and Instagram Creating a video "mini-series" to showcase the construction process Turning video content into an effective marketing funnel (00:17:12) Using video ads to get in front of the right local audience Offering gated content (e.g. PDFs, guides) to capture leads Nurturing leads with email marketing and staying top-of-mind Determining the right marketing budget for construction businesses (00:19:59) Basing marketing spend on net profit margins (e.g. 5% of 25% margin) Focusing on marketing as an investment, not just an expense Keywords: construction marketing, marketing champion, Avi Kumar, Ron Nussbaum, Construction Champions Podcast, digital marketing, SEO, lead generation, brand awareness, marketing strategy, construction business growth