Strategic Marketing for Construction! Construction Champions Podcast 2-25 Nicole Glover

Welcome to another episode of Construction Champions podcast with host Ron Nussbaum. In this episode, Ron interviews Nicole, a marketing expert who specializes in helping construction businesses improve and stand out in the industry. They discuss what makes a construction champion and how to effectively market to the right audience. Topics discussed: What makes a construction champion? Identifying unique differentiators in the construction industry. Avoiding negative marketing tactics like highlighting what you don't do. Focusing marketing efforts on ideal clients and messaging that resonates with them. Importance of targeting the right audience and not trying to reach everyone. Building partnerships and staying within your niche for growth. Strategic marketing approaches to attract ideal clients. About Nicole Nicole Glover, the owner of Glover Strategic Marketing, specializes in doubling top-line revenue for 8 & 9-figure B2B construction and trades companies. Nicole has been leading Marketing Departments since 2009 with a demonstrated track record of doubling multi-million-dollar businesses' revenue, including transforming a stagnant 125-million-dollar company into a vibrant, growing organization that currently exceeds 300 million dollars in organic sales.Nicole lives with her family in Colorado Springs, Colorado. When she is not playing outside with her family in the Colorado sunshine, you can typically find her reading. If you want to see Nicole fired up, talk to her about your business. Nicole's links Website: www.glovermarketing.com LinkedIn: www.linkedin.com/in/nicolelglover 🔗 Important Links: Podcast Website: https://www.buildercoms.com/constructionchampionspodcast Connect with our Industry First Partners: For CRM Solutions: BUILD12 https://www.build12.com/constructionchampions?am_id=ron625 For Picture, Video, Document, and Communication Management: BuilderComs https://www.buildercoms.com/ For Team Growth: Contractor Staffing Source The Contractor Consultants - https://www.thecontractorconsultants.com/ Join our community: Facebook Group https://www.facebook.com/groups/9576287954295380 0:00 Unleash Your Inner Construction Champion with the Construction Champions Podcast 00:29 Unveiling the Secrets of Becoming a Construction Champion 04:17 Unveiling the Secrets to Standing Out in the Construction Industry 13:26 Unlocking Success in Marketing: Finding Your Ideal Client and Tailoring Your Message 18:11 Focus on Your Ideal Clients and Geographic Area for Marketing Success 24:06 Mastering Marketing Strategies for Construction Champions Keywords Construction Industry Construction Management Construction Projects Building and Construction Construction Technology (ConTech) Residential Construction Commercial Construction Construction Leadership Project Management Team Building in Construction Leadership Skills Construction Business Management Effective Communication in Construction Career Development in Construction Skills Training in Construction Professional Growth in Construction Work-Life Balance in Construction Construction Champions Podcast Ron Nussbaum Interviews Construction Insights Construction Stories Construction Networking Construction Community Join Construction Discussion Construction Advice and Tips