Doubling A $400,000 Revenue Model with Business Trainer Blair Enns

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. When he wasn’t satisfied with his $400,000 business, he decided to expand it into an organization that now makes exponentially more money that he once thought possible. In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. Blair has achieved a level of success that many consultants only dream of, and he’s here to share practical ideas on how you, too, can take your consulting business to the next level. Join us to hear solid advice for increasing your revenue from Blair Enns in this episode of The Consulting Success Podcast. Finding Consulting Success in the WildernessAfter finding himself expelled from university, Blair’s lucky break came when he stumbled upon advertising. His boss recognized he had a knack for new business, and just six months into the work, at age 22, Blair was put in charge of business development. He began working with some of the largest ad agencies and some of the smallest design firms in the world. Well-experienced and thick in the work of account management and business development, Blair realized that he wanted something entirely different from the advertising world. In order to realize his dream of raising his family in the backwoods of British Columbia, something had to change.At that point Win Without Pitching was born, and Blair’s success has been realized in a wilderness town of just 900 people. He tells the story of how he decided to relocate to such a remote location, and how he was able to successfully turn his consulting dream into his new reality. Many people believe that success can’t be achieved in a remote location without direct access to clients, but Blair’s success proves them wrong.When he started out, Blair didn’t have access to any clients within hundreds of miles of his remote location. This unique situation forced him to expand his reach. Once he narrowed in on the markets that he was going to serve and strategically positioned himself in their path, the physical distance between them became less of an issue. For Blair, these moves have actually contributed to greater success than he would have experienced otherwise. With the groundwork for his career path laid, we dive into the details of Blair’s success, starting with his collaboration with fellow consultant David Baker. Should You Share Your Knowledge With Your Competition?It may seem counterintuitive, but sharing your knowledge with other consultants can actually be one of the smartest career moves you can make. Blair and David Baker are both successful creative entrepreneurs who have joined forces to produce the 2Bobs Podcast, in which you can hear conversations on the art of creative entrepreneurship. Although Blair and David are competitors, their collaborations have actually brought them both greater success.Blair lays out the benefits and drawbacks of working with your competition. But before you can consider teaming up with another consultant, you need to examine your own work. If there appears to be very little difference from the work that you offer and the work that your competition offers, you have a significant business problem. Teaming up with another consultant is not going to be helpful for you at all. Positioning and strategy can both set you apart and keep you securely positioned within your area of expertise. While it isn’t a good idea to eliminate all competition, it is in your favor to strategically place yourself separate and above...