How to Maximize Your Consulting Firm's Profitability with Marcel Petitpas: Podcast #308

How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others. In this episode, you’ll learn how to: Utilize cold emails to expand your network while strengthening both professional relationships and outreach skills. Find holes in your business to service your customers more effectively. Leverage content to grow your pipeline. Comprehend your gross margin to facilitate the growth of your firm. Employ Marcel’s formula for pricing your products or services and improve your gross margin. Forecast the ideal time to add talent to your team. Resources Mentioned: Time Tracking Software for your business Marcel’s Company In this conversation, Marcel emphasizes the challenges surrounding scaling your consultancy and why so many consultants struggle to scale. You will also learn how to utilize cold emails to expand your network while strengthening both your professional relationships and outreach skills, how to find holes in your business to service your customers more effectively, how to leverage content to grow your pipeline, how to comprehend your gross margin to facilitate the growth of your firm, how to employ Marcel’s formula for pricing your products or services, and how to forecast the ideal time to add talent to your team, plus so much more. There is so much to learn from this wide-ranging discussion. Tune in! Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast