John Collins (Part 2): 2024 trends and the new content playbook

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.************************Timestamps:00:00 Intro01:22 Who is John Collins?02:35 Lessons from Intercom's content marketing trials.05:52 Insights on structuring and scaling content teams.09:07 Evolving strategies in content marketing and SEO.12:46 Shifting focus in content marketing strategies.15:40 The future of content marketing teams.17:48 Content's role in traffic generation and shaping company voice.18:24 Challenges and rewards of working independently.22:15 Balancing writing and consulting.23:59 Learn more about John and get in touch.25:05 Outro************************Useful Links:Website: https://johncollins.cc/John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.