Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance
In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.************************Timestamps:00:00 Intro01:32 Who is Tom Shapiro & Alexis Trammell?04:24 Stratabeat’s origin story.06:53 Evolving business focus.09:18 A six-year journey in an agency.10:50 Adapting to AI and market shifts with a data-driven content strategy.14:24 Methodology behind the annual content strategy survey.16:11 Content cadence and traffic growth.20:28 Balancing content strategy.22:22 Overcoming content production roadblocks.26:57 Integrating industry segmentation into SEO strategies.30:42 Strategies for optimized content performance.33:00 Tracking site visitors to optimize marketing strategies.35:08 The power of Original Research in content marketing.38:41 Learn more about Tom and Alexis and get in touch.39:09 Outro************************Useful Links:Website: https://stratabeat.com/2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.