Content Entrepreneurs Are Not Creating Art (431)

The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience. This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake. Episode Links Rick Rubin Video on Creating Art Content Entrepreneur Expo (CEX) 2024 - Register Today ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.