Year-End Assignment: Who's Your Who? (370)

The Content Inc. model only works if we are consistently helping other people. But who is your "other people"? Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a successful content business. I think you'll love this story about my grandfather that makes the point. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Om Podcasten

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.