Patty Urban Diversion

This week we are joined by Patti Urban. Patti is the President of Securities Essentials, a private investigative firm located in Ohio. Patti has been working with Kevin Murphy on the front lines in our fight against diversion for the last seven years. Tune in to hear Patti talk about what diversion is, where diverted product comes from, how to spot a salon that may be diverting and what you can do to protect the market and take a stand against diversion.