Episode 405: Certainly Less Than One Percent

Daniel talks with Manton about the just-announced Planetary social networking startup, and how it compares with Micro.blog both in terms of vision and execution. They talk of the challenge of changing human habits when marketing innovative products, and whether Planetary could help Manton by increasing awareness of the need for more social networks. Finally, they examine Beyond Meat and Impossible Foods and the comparable marketing challenges they have in "preaching to the choir" of core supporters while trying to attract the attention of less likely customer bases.