Marketing, Monetizing, and Teaching Art Online (Elizabeth St. Hilaire)

Artist and educator Elizabeth St. Hilaire shares how she built a successful online course business teaching art. She covers course creation, marketing for creatives, student engagement, using Patreon, and growing a mailing list—offering practical insights for artists balancing creativity and income.Elizabeth St. Hilaire is a mixed-media visual artist, author, instructor, and the founder of Paper Paintings.In this episode, Ari, Abe, and Elizabeth discuss:The Evolution of Teaching MethodsCourse Development and Feedback LoopsMarketing Strategies for Online CoursesBuilding and Growing a Mailing ListUtilizing Patreon for Additional IncomeBalancing Multiple Income StreamsEngagement in Self-Study CoursesQuality and Consistency in Course OfferingsThe Challenges of Marketing Art CoursesStrategies for Engaging Students in Art Education“Patreon has been a great income stream for me.” — Elizabeth St. HilaireGuest Bio:Elizabeth St. Hilaire is a renowned mixed-media artist, instructor, and author recognized for her innovative approach to collage. Using hand-painted papers, she creates dynamic works celebrated for their bold color, intricate detail, and layered depth. Her art has been exhibited internationally and featured in prominent publications such as The Artist’s Magazine, Acrylic Artist Magazine, Cloth Paper Scissors, and Southern Living.A Signature Member of the National Collage Society, St. Hilaire holds a Bachelor of Fine Arts from Syracuse University and has spent over 20 years exploring and refining her unique methods. She is the author of Painted Paper Art Workshop and has written numerous books and instructional guides to inspire artists around the globe.Known for her engaging teaching style, St. Hilaire travels widely to lead workshops, sharing her passion for creativity and the transformative power of collage. Her work has extended beyond gallery walls, appearing on textiles, home decor, and more, making her a leader in the modern collage movement.Resources or websites mentioned in this episode:MiraseeRuzukuElizabeth’s website: PaperPaintings.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Marketing, Monetizing, and Teaching Art Online (Elizabeth St. Hilaire) coming soon.