046: Tom Schwab on Inbound Marketing

Tom Schwab describes how business leaders can implement NPS and inbound marketing to focus on customer satisfaction and offer them the products and services they need. Tom Schwab: Inbound Expert Tom Schwab is an entrepreneur, a consultant, a writer, a Navy Vet, and an expert at inbound engineering and strategy. He empowers business owners to implement and understand digital tools, build sales, and create marketing machines that amplify their business model by taking them beyond a single efficient transaction to building a lifetime brand. Connect with Tom: LinkedIn Twitter www.tmschwab.com/ctcc www.tmschwab.com Listen To This Episode! [iframe style="border:none" src="http://html5-player.libsyn.com/embed/episode/id/3751156/height/25/width/320/thumbnail/no/theme/standard-mini" height="25" width="320" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Sponsor Message The Service Capability & Performance (SCP) Standards establish the Global Benchmark for Service Excellence. Developed by Service Strategies, in cooperation with approximately 50 leading service and support organizations from around the world, the Service Capability & Performance Standards have enhanced the capabilities and performance of service and support operations worldwide since 1998. Join Service Strategies for an informative Customer Success Workshop in San Diego on October 27th. The workshop is part of the Service Industry Summit event, which brings together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more. Inbound, Outbound. What Does It All Mean? Today Tom Schwab gives us a lesson in ecommerce. What exactly does your NPS or Net Promoter Score say about your business and it’s future success? Should you implement inbound or outbound marketing strategies? The terms are often tossed around but what do they truly mean and how can business leaders implement them to effectively build sustainable relationships with their customers? Outbound marketing is often composed of interruption-based ad promotions; email promotions, ads on the highway, these are all outbound. Outbound marketing tends to be annoying and invasive to customers. On the other hand inbound marketing is composed of content that answers questions. Blog posts and social media content, this very podcast, all are fine examples of inbound marketing that seek to help customers by offering advice or a product or service. This approach builds a sustainable, life-long relationship with customers based on trust. Want to learn how to implement inbound marketing strategies combined with your Net Promoter Score to convert detractors to lifelong, valued customers? Listen to this episode of Crack the Customer Code to find out how. Related Content www.NetPromoter.com, where you can learn more about Net Promoter Score Take care of yourself, and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices