082: Katie Driscoll, Lessons on Customer Perception

Customer perception is a difficult thing to understand, and even harder to change. Do customers see themselves in your brand image? Lessons on Changing Customer Perception Are your real customers properly represented in your marketing? What if 13% of your qualified customers never noticed your brand simply because they can't identify with how you present who your customers are? Customers will buy from those who create an emotional connection, and one of the first steps is making sure they see themselves reflected in the marketing materials you present them. Katie Driscoll's organization, Changing the Face of Beauty, has combated the idea that people only want to see "traditionally" beautiful people in advertising. She has had a tremendous impact on the way some major brands represent their customers, particularly those with disabilities. A viable segment of just about any market, children with disabilities are a prime example of a group that tends to be grossly under-represented. Katie shares how inclusion can make a world of difference for your marketing reach and your bottom line. Image courtesy of Katie Driscoll and Changing the Face of Beauty We talk a lot about inclusion in the workplace these days, but how does the concept of inclusion impact your marketing strategy? Does your audience see themselves in your brand? Listen in to learn how to find and inspire many more of your potential customers. Katie Driscoll, Leader in Changing Customer Perception Founder and President of Changing the Face of Beauty (nonprofit), Katie Driscoll, believes media and advertising can change perceptions and open opportunity for people of all abilities. She is also a photographer and writer.  Katie has been featured on the Today Show as well as interviewed by Huffington Post, People Magazine, and other media publications.  She believes media and advertising can change perceptions and open opportunity for people of all abilities. Connect with Katie Twitter Facebook Instagram Katie's site, Changing the Face of Beauty Related Content CNN Article, 4-year-old model with Down syndrome melts hearts, barriers Customers That Stick® post (a different topic but explores how important marketing communication can be), Marketing Domino’s: Should an Ad Campaign Tell Customers NO? 360Connext® post, Do Customers See Themselves in your Brand Identity? Episode 021: PR Customer Experience, Shonali Burke, and The Walking Dead Sponsor Message: Develop Your Customer Experience Mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.    Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices