101: How the Innovation Process Fails Us

Adam and Jeannie discuss why most innovations fail to effectively address the changing needs of customers and how the innovation process itself can shut out the best ideas. The problem with “best practices” and customer experience innovation Innovation is more important than ever in our connected, omnichannel world. And yet, it’s rarely done well. So many innovations have come and gone while the ones that really make a difference are so few. Why is that? Too often, innovation is created from the wrong perspective – either because it’s borne of outdated “best practices” for the creative process or because the ideal experience is viewed from the wrong perspective altogether. How can you keep up with the ideal experience your customers will want tomorrow? In many cases, the best resources for innovative ideas go untapped. Have you considered how many great ideas and valuable insights are hiding behind cubicles or mentioned in passing in the break room? Adam and Jeannie talk about how you can expand your horizons for innovation by fostering an environment that encourages creativity, then making sure those unheard ideas make it through the right channels to spark the best customer experience innovations. Jeff Bezos can do it, and so can you. Find out how! Related Content NiemanLab article, How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile 360Connext® post, The 5 Deadly Sins Against Customer-Centric Innovation Customers That Stick® post, Innovation Is No Longer Optional Episode 098: Brian Solis, Where Business Mets Design Episode 077: Crowdsourcing Innovation with Customers Episode 072: Matt Phillips, Innovation Expert Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices