109: Slow Fashion and Rapid Innovation

Adam and Jeannie discuss how the most innovative leaders in the fashion industry are responding to ever-increasing pressure to innovate quickly. Tougher customer expectations inspire rapid innovation Today, fashion demands can change as fast as your Pinterest boards. Keeping up with these demands poses many challenges for retailers. Burberry and Tom Ford are now promising the hottest new runway fashions will be available immediately, not six to eight months from now, which is the norm. How can retailers keep up without killing their margins with overstock and clearance sales? Innovative retailers like Zara have proven traditional methods of inventory management and gathering feedback may be obsolete. They leverage the scarcity principle and real-time communication to streamline their inventories while staying on the cutting edge of fashion and building customer anticipation. What will this mean for larger retailers and discount outlets that carry a huge selection or high-end retailers that thrive on exclusivity? Will customers demand rapid innovation in your industry? Adam and Jeannie have some tips to get you ready! Related Content Customers That Stick® post, Innovation Is No Longer Optional 360Connext® post, 5 Silent Issues that Destroy Customer-Focused Innovation Episode 107: Extreme Customization Episode 101: How the Innovation Process Fails Us Episode 084: Sylvie DiGiusto ,Why First Impressions Matter Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices