130: Chloë Thomas, Customer Manipulation

Adam and Jeannie interview Chloë Thomas, author of Customer Manipulation. Why call it "customer manipulation?" Many businesses struggle because they refuse to think of it this way. But in reality, it is our jobs as marketers to manipulate customer behavior. We use whatever tools we can to attract customers, to get them to spend more, then send new customers our way. So how can we keep a handle on customer behavior, without being pushy or feeling guilty? Chloë explains how to use the customer conversation as the “global term for all interactions customers have with your business. A prevalent theme in Chloë’s book, it’s not just talk. It’s about building trust through consistency, great customer service, and getting customers to share their positive experiences with others. Can you stay in control of your own customer conversation? Listen in! About our guest Chloë Thomas is an eCommerce expert focused on eCommerce strategy and marketing, to help eCommerce people make better decisions as they build their path to success. Author of 4 books, keynote speaker, and host of the eCommerce MasterPlan Podcast. Her latest book is currently riding high in the Amazon rankings – Customer Manipulation: How to Influence your Customers to Buy More and Why and Ethical Approach will Always Win. Connect with Chloë Twitter LinkedIn Facebook Google+ Chloë’s site, eCommerce MasterPlan Related Content Customers That Stick® Newsletter, The Customer Conversation, plus a Free Gift 360Connext® post and Slideshare, Changing Customer Behavior: Your Brain Loves a Story Episode 043: When Is it Okay to Hack Customer Behavior? Chloe’s book, Customer Manipulation Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission To Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices