136: Jane Anderson, Customer Service for Personal Brands

Adam and Jeannie interview personal branding expert Jane Anderson live from the National Speakers Association's Influence 2016 Convention. Personal brands have more personal customers “When you’re in a personally branded business, you are far more connected to your customers than ever,” says personal branding expert Jane Anderson. That said, relying on big-brand customer service experience in a personal brand setting can be a huge mistake! Jane outlines some of the key distinctions for us and shares some great examples of how this can go wrong. It’s crucial to consider everything from how you dress yourself to how you train your staff. Jane explains the three main elements of excellent customer service for clients in a personal brand setting. What’s the best way to approach unhappy customers as a personal brand? Here’s where making the right distinctions and your personal connection to clients can make the biggest difference. Listen to Jane’s story of how she turned a terrible customer service situation into a highly-valued relationship. As a bonus, Jane shares some great tips for personal brands using LinkedIn for marketing. The wrong approach to presenting your brand and interacting on social networks can spell disaster for your reputation. Jane has helped thousands of personal brands create an outstanding presence on LinkedIn. What else can you learn from Jane to polish up and optimize your personal branding? There are lots of vital tips and considerations packed into this special episode. Listen in! About our guest Jane Anderson is a Personal Branding Expert with over 20 years of experience. She has worked with over 12,000 people on having more impact and influence in their careers and businesses. She holds one of the top 1% viewed profiles on LinkedIn and is the host of the number 1 ranked iTunes podcast “Jane Anderson Brand You Show.” Jane is also a mentor on the Thought Leaders Business School, Australia’s leading program for experts in their industry. She is a certified speaking professional. Less than 10% of speakers globally hold this certification. Jane’s clients include Virgin Australia, Ikea, Lego, Mercedes Benz, Cisco, Australian Medical Association and University of Australia. Jane has been featured in BBC Online, Management Today, Sydney Morning Herald, The Age, Courier Mail, Marie Claire and Today Tonight. She was a nominee for the Telstra Women’s Business Awards for 2014 and 2016. Connect with Jane Twitter LinkedIn Facebook YouTube Jane Anderson.com Related Content Episode 114: Ron Tite, Branding and Creativity Expert Episode 084: Sylvie Di Giusto, Why First Impressions Matter Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices