217: Jill Schiefelbein, Dynamic Communication

Change your perspective and approach at communication with Jill Schiefelbein, author of Dynamic Communication. Dynamic communication for dynamic experiences We communicate a lot in business, and in many ways, business is actually built on communication. But in our efforts to craft the right message while transferring the right information, our communications work against us. “Unless my words are producing direct action or change, I don’t think they’re successful.” - Jill Schiefelbein All day long, we’re communicating with customers, prospects, colleagues, and bosses. So what should we communicate, how and when? How can we communicate in ways that not only convey information, but lead to action? “People do not make decisions based on information. People make decisions based on knowledge.”-Jill Schiefelbein Today’s guest Jill Schiefelbein explains her amazing approach at communication, and how you can use it to inspire real action. Sharing highlights from her book and real-life stories, learn how Jill’s principles can turn your words into action. You'll never communicate with your boss, your co-workers, or your customers the same way again. Listen in! Highlights from the interview: What is dynamic communication, and how is it different? [3:30] Jill explains the Uncertainty Reduction Theory, and how it impacts the customer experience. [ 5:30] What does the word “panopticon” have to do with the customer experience? [10:45] How does the Listening Matrix apply to sales and customer service? [15:35] Jill explains how to level the power field to communicate up, down, and laterally. [21:10] About our guest: Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations increase sales and create consumer advocates. Jill runs the Dynamic Accelerator program, helping solo- and micro-entrepreneurs accelerate business growth. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores in March of 2017. Connect with Jill LinkedIn Twitter Facebook Order Jill’s book, Dynamic Communication Related Content 360Connext® post, Do Your Communication Tactics Undermine Your Intentions? Customers That Stick® post, Communication: The Most Important Skill in Customer Service Episode 211: Marcus Sheridan, They Ask, You Answer Episode 168: Nate Brown, Service Center Engagement We’re on C-Suite Radio! Check it out for more great podcasts Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe. Developing and internalizing unique and scalable customer-focused missions has been crucial to their success. Want to compete with the other 89% of companies staying afloat by providing better experiences? You need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission To Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices