228: (Tip) All Customers want These Things

Adam and Jeannie share three things all customers want from the experience, regardless of what they do or do not ask for. What do customers want from your experience? All customers are different, have different goals, and may run into different issues through their journey. We’ve talked about many great ways to find out what customers want, including social listening, co-creation sessions, and different feedback mechanisms. These are all great ways to uncover opportunities to innovate around their needs. What are those things customers may not be asking for, but still want? -Jeannie Walters But these methods don’t reveal what all customers want. And while it’s typically not a good idea to bank on assumptions, there are a few critical things they’re probably not asking for, and Adam and Jeannie want to share those with you today. “Customers are depending on you to innovate for them!” - Adam Toporek So regardless of your strategy for improving the customer experience, or even if you don’t have a strategy yet, you can’t go wrong by examining and improving these three things. What can every organization improve for guaranteed wins? Listen in for tips you can use today! Related Content 360Connext® post, Surveys Results are Great, but What About the “Untold” Feedback? Customers That Stick® post, Customer Information Form Basics: What You Need to Know Episode 196: Innovating with Customers Episode 101: How the Innovation Process Fails Us We're on C-Suite Radio! Check it out for more great podcasts Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices