238: (Tip) Pay Attention to Your Customers, Or Else

Adam shares tips for embracing showrooming to compete with online retailers. Showrooming is not your worst enemy If you’re a brick-and-mortar retailer, it’s likely that showrooming is becoming a big, if not the biggest. Every day, you open your doors to customers who just want to check out the merchandise in real life before ordering from a virtual retailer. And since you may not be able to compete on price and convenience with online retail giants like Amazon, Overstock, and many others, what can you do about this? “…when they drop the ball on personal customer service, that is when they truly do become Amazon’s showroom.” -Adam Toporek Showrooming is not the end, and it doesn’t have to be a bad thing! When customers physically come to you, they are looking for an experience they can’t get online. This can present many new opportunities, but many retailers are dropping the ball. Today, Adam shares a personal story about showrooming, and how the experience begged him to complete his purchase with the competitor online. Are you wasting time and effort on would-be showroomers, or are you using that real-life power to win them over? Listen in for tips you can use today! Related Content 360Connext® post, Losing Customers to Showrooming? Customers That Stick® post, 7 Cool Technologies and Takeaways from Future Stores Episode 222: Episode 030: Convenience, AT&T’s Diane Magers, and Department Stores Episode 137: Culture and Customer Service We're on C-Suite Radio! Check it out for more great podcasts Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices