373: Barry Kirk, A Framework for Customer Loyalty

There is a difference between customer experience, which is what’s happening today, and loyalty experience, which asks what’s going to happen tomorrow. The real challenge is to bring loyalty programs into the modern marketing age. Are customers looking for more points or more experience? Make sure you’re giving them what they want to keep them with your brand because more points doesn’t always mean more loyalty. Learn more about your ad choices. Visit megaphone.fm/adchoices