391: Max Israel, Art + Science of CX

Surveys – we all get them. Companies send about a quarter of a trillion of them yearly, which is too much, as we can all agree. With such overwhelming numbers and the fact that most of them are generic, there is this survey fatigue going on. Customers rarely respond to surveys, and if they do, it’s usually because they are either delighted with the service or because they are extremely unhappy with it. Learn more about your ad choices. Visit megaphone.fm/adchoices