399: Alexandra Watkins, Choosing Brand and Product Names

Crack the Customer Code - En podcast af Adam and Jeannie - Tirsdage

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If you’ve been through a branding exercise, where you’re trying to come up with a name for a product or service (and you’re still sane!) you really need to listen to this episode because when we talk about customer experience, we don’t often talk about the name and the importance of how that might relate. Learn more about your ad choices. Visit megaphone.fm/adchoices

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