Ep. 002 How To Prepare For A Podcast Or Press Interview

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. So in this episode we're going to talk about how to prepare for a press or podcast interview. You might be feeling really nervous because it’s your first press or podcast interview. Podcasting is a growing industry and there are many opportunities to be a podcast guest at the moment. {1.02} Focusing on your story is important {1.24} Do your research {2.15} Familiarise yourself with your interviewers style and approach {2.38} Remind yourself of why you are doing the interview {3.20} Tell stories about what you do {4.56} Get in journalist’s black book of contacts {5.35} Make sure you are responsive to press requests {5.54} Practice as much as you can You can download my free Be Your Own PR Guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/