Ep. 003 Why Blogging Is Great For Your Business

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. So this week, we're going to talk about why blogging is good for your business. Now, no eye-rolling here. Blogging really is a great tool for your business. So hear me out, why I think blogging is so great. A lot of people say, "I don't have time, I don't want to write one, you can't make me". I'm telling you now that blogging is a great strategy for you to grow your business in lots of different ways. {1.19} A blog is an easy way to communicate, connect and share information with your customer. It comes from your website and it is content owned by you {1.59} One of the biggest mistakes bloggers make is they don’t share their blog {2.29} Cascade content from the blog {3.16} Blogs also helps with search engine optimization {3.43} The best ways to drive traffic to your site is via blogging, social media and search engines {4.29} Do a lead generating call to action at the bottom of your blog {6.09} Blogging gives you authority {7.23} Blogging will enable you to develop better customer relationships You can download my free blog brainstorm guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/ Connect with Claire: Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/