Ep. 004 Use Storytelling To Engage With Your Audience

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, we're going to be talking about why storytelling is crucial in content marketing. Now, storytelling is a way of engaging your audience. It's proven that telling a relatable tale will engage an audience much more than facts and data. {1.45} Use storytelling to engage and connect with your audience {2.26} Connecting with people on an emotional level means they're much more likely to purchase from you {4.33} Use storytelling to empathise with your reader or listener {5.66} 62% of all conversations involve a story For more content ideas download my free guide 30 Content Ideas in 30 Minutes: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/ Connect with Claire: Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/