Ep. 016 How To Spice Up Your Social Presence

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I'm going to be talking about how to spice up your social presence. This one is for people that remember who the Spice Girls are. Yes, if you're old enough to remember them, you're about the same age as me. How do you keep a valuable and consistent social presence? There are hundreds and thousands of millions of other people trying to do the same thing and there are so many channels from Facebook to LinkedIn, to Twitter, to Instagram, Snapchat, and if you talk to my kids, it's all about TikTok. They all have their own unique marketing qualities. It's pretty hard to know where to start. And you may be wondering to yourself, where am I going to find all the time to be in all of those places? {1.19} You don't need to be in all the places all the time. {2.00} Day of the week themes work well on social media. {3.07} Share help how-tos in your content. {4.25} The reach on video is higher on most social platforms. {6.21} The mistake people make is that they make a great e-guide, freebie or bright brilliant blog posts and then they don't use social media to amplify it or promote it. {7.41} Repurpose your popular content. It's unrealistic to produce new content all the time, there just isn't enough hours in the day. Connect with Claire: To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/