Ep. 025 How To Get Visible in 2021

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to talk about how to get more visible in 2021. As a business, visibility is super important. Not only because it feels good to have prospective consumers, customers, and clients interested in our content, but because it drives traffic and increases your chances of sales. It can be easy to get lost inside our own head within our own business and not focus on the things that are going to move us forward. So to be successful, we must remember to get our content out in the world. And on top of that, you need to be generating content that creates conversations and connections. There is no point creating content for content's sake and also just broadcasting and not monitoring conversations or getting people into Messenger, talking to people in their DMs, or getting calls booked. However you like to do business and generate sales, that is the next step. [1:37] People can spend so long on social media that they forget to do a call to action. [2:02} The most important thing you can do is share your story. Remember to put a face to your name. Consumers love relatable and personal content.  [2:39] Audiences like to hear about your failures and your triumphs. [3:40] Build an email list. It's really important that you have your own email list.  [5:06] Start networking. Running a business at its core is about the connections you make and the people you know.  [6:52] So definitely check out the new audio app Clubhouse, get yourself on there, get an invite and start exploring it. It's brilliant way to get visible in 2021. [7:22] If you're not using video, you're really missing out. Facebook Live gets a much bigger reach on Facebook.  [9:13] Last but not least, create a visibility strategy. Make sure it's a high priority goal for 2021!  If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/ Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Clubhouse: @clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/