Ep. 043 Why Businesses Should Share Their Customers’ Stories With Dan Greef

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I have the fabulous Dan Greef, who is the founder of Deliciously Guilt Free, and the podcast host of UK Low Carb. We’ll be talking about Dan’s inspiration behind Deliciously Guilt Free, it’s phenomenal growth in the last year and why he loves to share his customers' stories on his super successful podcast UK Low Carb. We also talk about why it’s important to share your business story and why creating mission-led content is a strength.  Episode Highlights: {1:02} Dan explains why he started Deliciously Guilt Free {2:26} Dan talks about sharing people’s stories on his podcast, UK Low Carb {3:24} On why content marketing is important for an e-commerce business {4:27} On why you should share the personal side of you and your business {7:30} Dan describes why brand building is actually creating a relationship with your customers  {15:25} Claire reinforces why it’s so important to repurpose your content  {19:35} Dan explains why it’s important for him to have and to repeat his mission statement  Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/   Connect with Dan: Website: https://deliciouslyguiltfree.com/ Instagram: https://www.instagram.com/deliciouslyguiltfree/ Facebook: https://www.facebook.com/deliciouslyguiltfree/ UK Low Carb Podcast Website: https://www.uklowcarb.com/ Uk Low Carb Podcast Instagram: https://www.instagram.com/uklowcarbpod/ Uk Low Carb Podcast Facebook: https://www.facebook.com/UKLowCarbPodcast 

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.