Ep. 046 Why You Should Be Pitching To The Press

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am going to be doing a deeper dive into my program Pitch to the Press. You’ll discover why approaching the press will benefit your business and through my course I make it simple and achievable. My previous clients have been featured in The Guardian, The Daily Express, The I, BBC Radio Kent and many more media outlets.  Episode Highlights: {1:06} How Claire's client got featured in Good Housekeeping and various other publications {1:28} Claire explains why she started Pitch to the Press {2:52} Why Claire’s previous experience as a journalist enables her to share how to get your press release noticed  {3:14} On what you will achieve when you do the Pitch to the Press course {4:05} On why you should focus on pitching to your local press {5:36} On why it’s important to know your personal brand story  {7:11} On getting press ready and having your PR plan of attack  Connect with Claire:  To sign up to her webinar on Wednesday 23rd of June (GMT) London go to: https://clairewinter.info/register/  Join the Pitch to the Press Course: https://clairewinter.info/pitch-to-the-press-join/  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.