Ep. 049 Creating Content For Summer

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am going to be talking about creating summer content. I’m sharing some great ideas and tips for preparing your content if you're planning on taking a much needed break over the upcoming summer weeks and you don't want to be on your social media. Episode Highlights: {0:55} Batch your content, dedicate a day to creating content and a day to scheduling it for the upcoming summer weeks that you're taking off. {1:06} Repurpose your content. {1:43} Jump on news stories but keep it light and fun. {1:53} Tap into existing campaigns and useful hashtags that you can create social media posts around. {2:14} People love to see the face behind a business so use the more informal summer months as a good opportunity to share behind the scenes, pictures of your team, customers, and products. {3:12} Ask fun summer-themed questions. {4:03} Get people to share their summer photos {4:29} Use calendar dates and, of course, sporting events, and other fun activities to break up your social feeds. {5:13} Keep it light and have fun with your content and remember to make it short, compelling, and easy to read. Think bite-sized chunks.  Connect with Claire:  You can download my 30 Content Ideas in 30 Minutes Guide here: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/  

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.