Ep. 053 How Publishing A Book Can Help Your Business With Lucy McCarraher

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I’m delighted to be interviewing Lucy McCarraher, who is the founder of Rethink Press and the Business Book Awards, and also the author of 13 books -– three novels, four self-help books and six books on writing, including A Book of One’s Own – a manifesto for women to share their experience and make a difference, and Bookbuilder (with Joe Gregory). Episode Highlights: {0:52} Lucy explains how she came to write 13 books. {1:43} Lucy talks about founding Rethink Press. {2:40} On the benefits of publishing a book: You get clarity when you plan and write a book in detail. When you've got your name on the front of a good book or a well-produced book, it says, "I'm the expert here." It's not an overt sales tool, but when you send out your book to your prospects and clients, it tells them what you do. {4:07} There’s a thing what I call ‘book magic’, for every author something really amazing and unexpected will happen because their book has got into the hands of somebody. {5:20} On how you can repurpose your book manuscript. {10:05} Lucy explains what her Book Builder program is. Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/ About Lucy: LUCY McCARRAHER started her first publishing company while she was still at university and has worked in publishing and the media ever since. She is the Founder of Rethink Press, the premier hybrid publisher of business books. Lucy is the author of 13 books – three novels, four self-help books and six books on writing, including A Book of One’s Own – a manifesto for women to share their experience and make a difference, and Bookbuilder (with Joe Gregory). Lucy is the Founder of the Business Book Awards, and Host of the ABOO – A Book of One’s Own online support and mentoring group for women authors and aspiring authors. She has mentored over a thousand entrepreneurs and business owners to plan, write and publish their books. Lucy is a speaker and mentor. She has a post-graduate diploma in teaching Creative Writing and Literacy.  Connect with Lucy: www.rethinkpress.com Facebook – Lucy McCarraher Twitter, Clubhouse, Instagram - @lucymccarraher  LinkedIn – Lucy McCarraher www.facebook.com/groups/ABOOCircles  

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.