Ep. 42 How You Can Grow Your Business Using Products with Nicole Higgins

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am delighted to be talking to Nicole Higgins, who's the buyer and retail coach. We’ll be talking about using physical products, even if you're a service-based industry or entrepreneur, how people have got new product lines and of course how Nicole uses content in her business. Episode Highlights: {1:34} Nicole takes about her change in career and why she set up The Buyer & Retail Coach in 2019. {2:33} On how people have had to pivot their businesses during lockdown and had the time to think about how they want their businesses to grow. {4:14} On the products service-based businesses can offer to their clients. {4:16} On how launching products can create great content.  {8:06} Tips on how to create and release products for your business.  {11:10} Nicole describes the types of content she likes creating. {13:58} On why repurposing your content is really helpful and important for your business. {17:06} On why you should outsource so you can save time and stay motivated.    Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/ About Nicole: The Buyer and Retail Coach Nicole is a retail expert with over 18 years experience working in the fashion industry as a buyer for big blue chip retail developing and sourcing product from all over the world and working on product strategy for big business. She now brings that expertise to entrepreneurs & SME and helps them make their product ideas a reality and works with them to increase sales & profits.  Connect with Nicole: Website: www.thebuyerandretailcoach.com  Instagram: https://www.instagram.com/thebuyerandretailcoach/  LinkedIn: www.linkedin.com/in/nicolehigginsuk